Monster: The Jeffrey Dahmer Story

Collaborating with Jennie Wilkes Ehrlich and Joel Barrios from the Netflix creative marketing team, alongside series creator and showrunner Ryan Murphy, the creative themes for the Monster: The Jeffrey Dahmer Story campaign started coming to light early in its inception. At its core, a distinct dirty yellow hue took center stage, drawing inspiration from Jeffrey Dahmer's infamous yellow contact lenses worn during his ominous pursuits. This carefully chosen color conveyed a sense of grime, dirt, and foreboding, solidifying itself as a defining tone throughout the comprehensive 360º campaign.

The pivotal decision to enlist Dan Winters as the photographer for the key art added depth to the campaign. A legendary figure in photography, renowned for capturing the essence of global leaders and celebrities, Winters possesses a unique ability to delve into the depths of his subjects' psyches. In Evan Peters' portrayal of Jeffrey Dahmer, Winters skillfully laid bare the void and depravity lurking behind those haunting eyes. The campaign, with its strategic use of color and evocative photography, effectively encapsulated the ominous and chilling narrative of "Monster: The Jeffrey Dahmer Story."